In order to foster the faster integration of the Latvian fashion design students into the industry and faster development of the local fashion industry, the Latvian Fashion Chamber starts to organize the competition of the young fashion designers Young Talent. At the same time with the competition activities, the Latvian fashion week FASHION MANIFESTATION show will take place on October 20, at 20:00.
The presentation of the values of the rising fashion designers will be one of the Latvian Fashion Week FASHION MANIFESTATION priorities. For the implementation of this priority within Latvian Fashion Week a special participation category Young talents will be created, where the fashion design students who are residents of Latvia are invited to participate. The participation in the contest is for free. The international jury is involved, in order to evaluate the fashion collections created by students and to nominate the best.
As a part of Young Talent contest on October 20, 10 shows by fashion design students will be viewable. The students from the Art Academy of Latvia (Melanija Vilka, Ineta Urtane, Laima Jurca, Anete Agneta Krisjanova), from the Riga School of Design (Madara Nusbauma, Jevgenija Nekazakova, James Miezis) and from the Riga Technical University (RTU) study programme Materials Technology and Design (Anna Elizabete Kasparsone, Jelizaveta Brovkina, Agnese Ozola).
“The idea to organize the contest for the rising fashion designers came out during the discussions between the members of the Latvian Fashion Chamber and during the analysis of the Latvian fashion industry, where it was found that there is no common platform for presentation of the rising designers’ fashion collections. This would allow the youth to gain first experience, by showing their works to the wider pulbic, beyond the shows organized inside educational institution, and this would also provide the opportunity to see all the newly-created values of students from different academic isntitutions in one place, to compare and to contradistinguish them.” claims the curator of Latvian Fashion Week and the Chairman of the Board of Latvian Fashion Chamber Dita Danosa.
During the six years, since the Latvian Fashion Chamber started to organize the fashion festivals and the fashion weeks, for more than 15 students of the Art Academy of Latvia it was an opportunity first time in their life, to show their brand to the wider public, beyond the walls of their academic institution, including nowadays well-known brands such as Reinis Ratnieks, Arvils Linde, Zane Poriete, Liva Steina, Una Berzina and other. In 2014, with the good results, the contest of the young fashion designers was also organized, where the first prize for the commercialization of the collection was won by the student of the Art Academy of Latvia Eva Borherte.
In order to implement the contest Young Talent more successfully, the Latvian Fashion Chamber has started the long-term collaboration with the administration of the Art Academy of Latvia and Riga School of Design, and with the RTU study programme Materials Technology and Design administration and academic staff. It’s aim is to jointly strengthen the ties between the rising fashion designers and the fashion industry during the study years, gaining practical experience when participating in the fashion shows, and also taking part in the ready to wear collections design, as well as experience in fashion retail, consumer insight and in the other crucial aspects.
The venue of the Latvian fashion week is the VEF Creative Quarter, Riga, AS VEF Ūnijas street 4, block No. 7. Everyone interested is invited on the fashion shows. The tickets will be available at the Biļešu serviss sales points. The fashion shows will be streaming on smartphones straume.lmt.lv.
The Latvian Fashion Week is is the platform for demonstration and popularization of newly created values of the Latvian fashion designers and brands to wide spectrum of the Latvian fashion brands. At national (Latvian) level it gives a unique opportunity to a fashion brand at any stage of its’ development to show it’s latest collection to the wider public. The aim of Latvian Fashion Week is to raise public awareness of the Latvian fashion, in order to promote the accessibility of fashion brands to the wider public in Latvia and the foreign countries. In 2016, Latvian Fashion Week has been granted the „nationally significant cultural event” status in the State Culture Capital Foundation, because it implements the project which is significant to cultural space.
The Latvian Fashion Week was organized by the association Latvian Fashion Chamber – the largest and the most active non-governmental organization in Latvia, formed by the fashion professionals in 2010. The aim of the organization is to develop and promote the growth of Latvian fashion industry, by organizing fashion shows, discussions, presentations, matchmaking, in this way providing the Latvian designers and brands with an opportunity to present new collections to the costumer segment at both local and international levels, and also to support Latvian fashion consumption in society.